About Us

VOLUNTARY INSURANCE PARTNERS, LLC was created by veterans of the voluntary benefits business as a response and a solution to the shortcomings they saw throughout their industry.

The partners and staff of VIP believe that a proper voluntary benefits offering should:

  • Include the products that are best suited to each business owner client’s needs and goals

  • Go beyond insurance products to include services that truly support customer goals; whether it’s to improve benefits communication, contain costs or promote wellness initiatives

  • Communicate in a way that allows employees to understand and appreciate their benefits

  • Be enrolled by seasoned professionals who will remain as the face of voluntary for the account in the future. 

  •  Simplify support and service so that all service needs are fielded by a single in-house representative.

  • Utilize the best technologies to save employers and employees time and money.

  • Be transparent to any and all broker partners

With offices in Colorado, Arizona, and Arkansas, Oklahoma and Texas, Voluntary Insurance Partners specializes in beginning-to-end voluntary benefits strategy, implementation and service throughout the United States utilizing the latest in enrollment and education technology.

Britton Johnson, CLF® - Founding Partner

After serving in the United States Air Force, Britton has worked in sales and finance since 2004. While serving in the financial planning industry, Britt adopted voluntary policies for his clients for asset preservation purposes. He sees the true value of what voluntary insurance provides for his clients. 


Bruce Ballenger - Founding Partner

Since 2004, Bruce has been providing consultative services in worksite benefits for large and small businesses, brokers and individuals across the country.

Bruce is committed to providing employees and their families with the confidence that comes from knowing they are prepared for whatever life may bring.